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Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is...
August 2021: This article has been updated with features and functionality made available after the original publish date of November 2020. Since BDO Digital’s Demand Generation Group provides...
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The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building a perpetual revenue engine. Why is this so critical for success...
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Using Salesforce.com to Track Demand Funnel Volume and Velocity
Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your organization, in terms of knowledge that adds value to your marketing efforts? If you’d...
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Join DemandGen for Oracle’s “Siriusly” Fun Marketing Mingle!
Join DemandGen for cocktails and appetizers as we mingle with the best and brightest in marketing. Unwind after a long day at SiriusDecisions Summit and take in the expansive views of Las Vegas from...
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6 Tips to Help You Build a Better Email Newsletter
Email newsletters are an excellent marketing and branding tool. They give us the opportunity to talk directly to our customers, keeping them up to date and in the know. Just like any tool, however,...
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Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying existing customers in the Marketing Automation system. Being able to effectively...
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List Size: It’s Quality, Not Quantity
Sometimes we’re in such a hurry to meet a deadline that we keep our messaging general in an attempt to appeal to as many people as possible. But if you send an email to tens or hundreds of thousands of...
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Working Remotely: 7 Tips to Remain Focused, Be Productive, and Not Burn Out
Nearly 4 million Americans worked remotely at least half the time in 2018 (compared to only 1.8 million in 2005). These numbers are expected to continue to climb, with hiring managers predicting that...
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Chasing Conversion Rates can be a Losing Game
Ask any marketer “What is the number one way to increase form conversion?” They will likely say reduce the number of fields on the landing page form. For example, KISSmetrics, in the blog post, How to...
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Increase Adoption and Transactions with an Automated New Customer Welcome...
You’ve enabled Sales to close the deal—congratulations! But Marketing’s role doesn’t end there. Now you’ve got to meet, greet, and keep that customer for life. A great way to start is with an automated...
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Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper lead management framework in place is so essential for today’s top-performing marketing...
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Revenue Operations in a Crisis: What Should Marketing and Sales Be Doing —...
These uncertain, novel times are challenging enough for us all to navigate personally — let alone as marketers. So, it’s no surprise that the question I’m being asked the most by my fellow Revenue...
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The Case for Creating Duplicate Leads in Eloqua and Salesforce
The benefits of aligning marketing and sales teams are well known at this point. One of the elements of a strong marketing-sales relationship is having a seamless integration between their tech tools,...
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Help Me, Obi-Wan — Choosing Your Marketing Technology Vendors
Read part 1: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Read part 2: Who’s on First, What’s on Second? – Setting Technology Priorities When it comes to introducing new...
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Market Like It’s. . .The Eighties? Tactile Marketing Automation™ Changes the...
You’ve probably heard the phrase “everything old is new again”: look at how popular culture has recently been celebrating fashion from the Edwardian era (Downton Abbey) to the Fifties (Mad Men) to the...
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Staying Out of Email Jail: Follow These Best Practices for Avoiding Spam Filters
About 25% of email marketers count deliverability as their main barrier to effective marketing. Internet Service Providers are fighting an ever-increasing battle against spammers that, while...
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The One Soft Skill That Can Propel Your Demand Generation to Greater Heights
In 2014, eConsultancy published the results of a marketing effectiveness study. When they asked marketers the number one soft skill that was needed in order to be effective, the overwhelming majority...
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Marketing Metrics Magic: Should you automate reports or implement a dashboard?
Marketing metrics used to mean a lot of spreadsheet headaches, but today’s technology can make your life a lot easier by delivering the metrics you need in a predefined format. Essentially, you have...
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Client Expansion Series: 3 Absolute Must-Have Client Engagement Programs
Continuing the series on client expansion, in this post I’ll outline critical nurture engagement frameworks that build on the structure and best practices we established in the previous posts. As a...
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Inbound Campaign Lead Tracking Exposes Those Elusive “Connecting Dots”
If you dread the weekly executive meeting, I bet I know why. It’s easy for Sales to report on results, but it can be a real challenge for you to evaluate what kind of return you’re getting on your...
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